The first CAF Women’s Media Officers Workshop has started in Rabat, Morocco, with twenty participants, mostly women from various African regions. (By Marie Esther Samura, Participant )

The workshop, themed “Her Path: Born Winner,” aims to help media officers improve their skills in media operations and communication strategies, supporting CAF President Dr. Patrice Motsepe’s goal of increasing women’s representation in African football.

The first day, May 13th, featured an introduction to the CAF Future Media Officers Program by Mr. Luxolo September, who highlighted advancements in CAF’s media operations since 2021 and emphasized the importance of rebuilding trust and empowering women in the field.

CAF Media Manager Charlotte Eyoum discussed the CAF Women’s Football Events and Opportunities Program, noting successful training sessions that have increased visibility for women media officers and connected them with experienced professionals.

Media Consultant Christophe Kukawka covered media facility planning in stadiums and the importance of staffing and training. He also introduced the New Media Mixed Zone concept and provided an overview of press operations.

Sheriff Hassan, CAF’s Head of Digital and Marketing, spoke about the federation’s digital platform, highlighting improvements in the production and global distribution of football content.

The day concluded with a panel discussion featuring women journalists and football administrators, focusing on the challenges women face in a male-dominated industry.