Excitement is building for Africa’s largest event, the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025. The Confederation of African Football (CAF) and the Local Organising Committee (LOC) have introduced the official mascot, 'ASSAD' (ⵉⵣⵎ in Amazigh).
Assad, inspired by the Atlas lion, symbolises strength, pride, and cultural authenticity. He will connect with fans of all ages, especially children and families.
Assad will engage fans at stadiums, fan zones, and community events, supporting marketing campaigns and enhancing digital content. His friendly design and vibrant colours match the tournament brand.
Beyond 2025, Assad will represent the future of African football by participating in grassroots programs and youth initiatives to inspire the next generation.
With Assad at the forefront, the TotalEnergies CAF AFCON Morocco 2025 aims to create an unforgettable experience that celebrates unity and the spirit of African football.